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Branding for Media Green a Multimedia Production Company founded by Megan Green.Branding, Entrepreneurship, Graphic Design2012 -
Rebranding the European Airline RyanAir for my senior year Designing for Change studio at the University of Kansas.
After studying abroad in Leeds, England and Trier, Germany I was exposed to the European Airline RyanAir. Despite their incredibly affordable flights and accessibility, their identity suffered. I decided to recreate not only their identity but their personality, customer service, and advertisements.
By renaming RyanAir to RyAir and shortened to Ry, customers feel a more personable with the company. They respect Ry and Ry respects them back. In return, both the company and the customers gain loyalty. The colours are redone to be calming yet vibrant with the excitement of travel. Typography is kept neutral between highly professional and clean to sarcastic and witty. Advertisements focus on the simplicity of travel, easing customers knowing travel can be a strenuous activity.Branding, Graphic Design, Typography2012 -
Rebrand of the European Airline RyanAir. Contents include Brand BookBranding, Graphic Design, Typography2013 -
1. Evaluate work based on Bloom’s Taxonomy
2. Evaluate work based on AIGA/NASAD competencies
3. Evaluate work based on personal goals
4. Create map that communicates all these relationships
I organised the information in various forms. Location was an important factor throughout my three years studying design. The internal coloured pie chart scales Bloom's Taxonomies and the range of gradient scales how much I learned. The outer rings measures the AIGA/NASAD Competencies. The size of each project measures my enjoyment. The six foot length of the poster is categorised by location starting with Lawrence, KS then to Leeds, England, to Trier, Germany with a suggestion of Liege, Belgium, and then back to Lawrence, KS. The projects are grouped by general country/city location and then again by work-space location.
I found this project to be sensational. I loved reflecting on my projects and taking a simple objective and expanding it into something elaborate and personal.Graphic Design2012 -
I created a personal writing memoir of my opinions on my own international adoption. I focused on my background, struggles, and acceptance of my adoption.
This helped me gather my scattered thoughts on who I was and who I am and who i will be. It's personal and was a struggle to speak freely about something that I feel very strongly about.Graphic Design, Typography, Writing2012 -
Inspiration
Experimental, Decorative, Geometric
Application
Artist and band posters, concert and venue promotions, event
advertisement, fashion magazine, music magazine, logo exploration
Concept
A focus on the non-traditional typography. I directed my attention towards geometric deconstruction and fragmentation. I investigated typography that was ornamental; a typeface that served for specific occasions and strayed from body type and general conventional letterform.
Exploration
The lowercase is differentiated from the uppercase through the simplification of line detail. The uppercase
would be used for decorative purposes and the lowercase would be used for more body copy text. To create a consistent typeface I used a basic five column and nine row grid system. The triangle and circle were used the most often with some exceptions to diamonds, rectangles, and squares. The lowercase was created at the same height as the uppercase but the size was then modified through the final refinement through Fontlab. The characteristics of each letter are cohesive with one another through the use of repeating triangular forms, squares, and different variations of line. Though some letterforms are opposite in technical structure, I wanted to ignore the traditional and unite uncommon forms. For example, the O, S, J and M share common diagonals and the use of a central circle. The C and D share a similar skeleton of diagonal lines and the X and I share the diamond and mirroring triangles.Typography, Graphic Design2012 -
An interpretation of the deconstruction Alzheimer's and Dementia has on the mind. I took my Grandmother's love for birds, flowers, and all things involving nature as my inspiration to create this collection. The series begins with organic blossoming elements which then die into barren emptiness. Words are hidden and obscured behind the abstracted hemispheres that describe my relationship with her disease.Graphic Design, Illustration, Typography2012 -
During my Design as Author studio, I defined myself as an Experimental Pragmatist and created a monogram and a booklet that embody my values as a designer and individual.
I wish my work to be sustainable, diverse and authentic. I hope to always be true to my experimental style while maintaining traditional technique and execution.Graphic Design, Illustration, Typography2012 -
Illustration exploration of science fiction characters. I chose Barbarella from Barbarella, Ellen Ripley from Alien, and Trinity from The Matrix. I found them to be intriguing and strong female characters. This was in pair with my Women's Gender Sexuality Studies academic concentration.Character Design, Film, Illustration2012 -
During my studies abroad I spent two weeks in Liège, Belgium at the Académie royale des Beaux-Arts. "The topic under investigation will be “Melting Pot – Migrations in the Walloon Region'. Nine different countries took part in this experimental design workshop. We were given the choices of 5 different workshops. I chose Urban Art.
Expanding on the Migration theme, I collaborated with several German students and scouted out areas in Liège to set up an installation. We located a narrow white walled alley way and thus constructed an intricate web from red yarn. Our concept was that migration often times does not lend an easy way of travel but rather there are obstacles that test your emotions and personal/mental endurance. We created the idea of "Forced Migration" where we created a path for those walking through the web mirroring the fact that when migrating and moving from location to location, there are times where you are forced to take a certain route different from what is preferred. We deconstructed the design after several hours but documented public reaction. We reconstructed the same concept at the Académie royale des Beaux-Arts where students, public, and professors could appreciate and interact with the space during the exhibition/gallery we conducted at the end of the two weeks.Creative Direction, Interaction Design, Installation Design2012
